DC23 Banner (Display) Advertising

Dyson Canada Ltd.


Dyson is in the midst of launching a new canister product to the Canadian market called the DC23 Motorhead. In order to drive traffic to their online store and also build market awareness for their newest product they called on Elemental to create some evocative banner creative.

The creative had to fall in line with Dyson's strict brand specification, which for Dyson, is a valuable asset that has developed directly from James Dyson's vision to build better products. Thus the focus was on the product, but more specifically, on the technological advancements that make the product work better than anything offered by the competition.

Client:	Dyson Canada Ltd.
Website:	http://dyson.elementalinc.com/DYS002/01/DYS00201_300x250.html
Industry:	Consumer Goods
Project Type:	Advertising Strategy
Division:	Advertising

« return to previous page